Pro Studio Supply or www.prostudiousa.com is a pro dealer of products and supplies to photographers that’s been running 45 years strong. With fierce competition from companies like Amazon and B&H, Pro Studio Supply made it all these years with Top Notch customer service and proven products. Besides great service, how did this happen…? Well, it started long before the internet existed as Photographers Specialized Services in Oconomowoc, WI. A long name in as tough a city to pronounce, Oconomowoc, WI. but that hasn’t stopped them all these years.
PSS was started by Betty Lensmith and her husband, Gene, who ran a portrait studio in Oconomowoc. But with Gene Lensmith’s failing health, Betty realized something had to be done. Most portrait photographers of the time needed assistance in marketing their business to the public. In 1967, after some intense planning, Betty attended a PPA national convention in Chicago to introduce a new concept. She put together a membership program that photographers could buy for $100.00. It consisted of three books: The Guide to Lighting, Posing and Composing, Selling the Name of the Game, & Profitable Promotions and Merchandizing Techniques.
She sold 18 Charter Memberships and the first personalized training manuals for portrait photographers were published. From there PSS added Victorian furniture manufacturers, posing props, photo mounts, wedding albums, picture frames and equipment. The company grew quickly by attending national & regional photo conventions, doing mass mailings and one of the first outbound telemarketing departments for a photo supplier.
As business grew the company needed to expand and buy equipment to print and publish materials. During this growth period the economy turned for the worse in the 1980′s and the business headed into trouble. In 1988, Mark Stall, an entrepreneur and business owner from the Milwaukee area discovered the company was for sale after selling his video production company. Mark bought the business and took on the challenges of recovering a struggling company and still keeping it growing. Mark continued with the proven areas of the business while constantly acquiring new products. The mailings and telemarketing kept sales growing while continuing its close relationships they built with its customers. They still maintain a one-on-one relationship with any customer that calls or emails them with questions.
When you call Pro Studio Supply, you usually get through to one of their staff or Mark who personally handles the sales department. ”Besides managing my operation, I speak to my customers about technical questions on lighting, equipment and albums.” ”I have over 40 years experience in photography and visual communications, who better than me to answer our customers’ needs and take their orders.” This field has changed dramatically in such a short amount of time.
About the photography industry. Photography has become so massively popular, but most have no formal training or learned from mentoring. They can count on our advice to set them apart from others. We carry many items they can use for branding like photo bags, boxes and photo folders. Pro Studio has the ability to add personalized logos, studio and graduation names on photo mounts, premium boxes and leatherette folios. This branding adds credibility and leaves an impression when presenting the customers images. It’s a needed reminder where their customers’ great images came from. And with so many internet companies hawking a startling variety of lighting and equipment, Pro Studio has handpicked very affordable items with solid warranties that put every customer at ease. Plus, a live person to contact if anything ever need resolving. So in this world of changing trends in photo supplies, you can count on one of the most experienced and trusted companies to provide honest answers and quality products. After 45 years in this changing field of pro photo, Pro Studio Supply is among the few long-time survivors offering support to anyone who calls them toll-free. Pro Studio Supply combines knowledge, quality products and close personal care in a world of impersonal mass merchants and internet stores.
For more information about our company and how we can help every photographer from the armature to the true professional photographer, please contact us: